Understanding your business goals and pain points are crucial in the development of successful brand design strategies. My mission is to figure out what makes your business tick and how to fix the areas that do not.
Starting with the discovery, I take a stake in your brand's current position, and in understanding your brand's current pain points, solutions have conceived that increase its value. A trained eye and mind then complete synopsis of new directives defining the project goals.
- Budget review
- Time frames and deadline
- Message delivery
The design phase begins. This phase allows for the critical thinking needed via design ideation and concept iteration that leverages all the discovery phase discoveries. At this time, a clear design direction begins to take shape.
The development phase of the design process is the final production of the concept design outlining the total brand voice — final concepts presented to the client for the last review and approvals.
At this phase, final design is complete. graphic usage is prescribed as intended and company assets are deployed.